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TOO MANY OF YOUR B2B UPSELLING & CROSS-SELLING OPPORTUNITIES ARE UNNECESSARILY SLIPPING THROUGH THE CRACKS!
As sales reps phone B2B
LOYAL CUSTOMERS
and reach the time-wasting voicemail greeting they currently have
two ways to handle that loss of selling time:
#1 Squanders Upselling/Cross-selling Opportunities
#2 Fuels Customer Churn
THE FIRST WAY After waiting for the voicemail greeting to finish, at the sound of the beep tone, reps can speak a thoroughly personalized, as opposed to a prerecorded, voicemail message which is vital for communicating to highly familiar, irreplaceable, loyal customers. The problem is the large amount of wasted time that accrues waiting for each voicemail greeting to finish. Since more than half of all b2b outbound calls to loyal customers result in a voicemail, and each wastes approximately 13 seconds (26 SECONDS IN BILINGUAL QUEBEC!) per voicemail greeting, hundreds of selling hours become squandered each year, along with, unfortunately, tens of thousands of sales dollars, if not more!
THE SECOND WAY Reps can skip the time-consuming voicemail greeting by sending loyal customers prerecorded manual voicemail drop messages. This way saves an enormous amount of valuable selling time on both the greeting and/or the delivered message. The problem is that voicemail drop messages are designed exclusively for cold call strangers and prospects, NOT extremely familiar loyal customers! As a result, the voicemail messages are too canned and inappropriate for the most long-standing, invaluable, and irreplaceable customers a sales rep has! At the very least, it is far from an acceptable way to treat one's bread and butter accounts, and at the very worst, it offends! Either way, it can damage the relationship to some degree, making loyal customer churn that much more likely.
THE BETTER WAY A more practical and trouble-free alternative to these two faulty methods of handling loyal customer voicemail is clearly needed: Ideally, a way that takes the good from each but eliminates the bad, a way that simultaneously restores vital selling time to bolster upselling and cross-selling but treats loyal customers to the thoroughly personalized, thoughtful and professional voicemail messages that don't invite customer churn, a way with decades of solid reliability behind it and a way that can benefit even those who are not sales reps! THAT BETTER WAY IS VOICEMAIL GREETING STOPPERS!!